In 1994, the Hotel Punta Islita was inaugurated, located in an isolated town on the Nicoya Peninsula, Guanacaste, where it lacked infrastructure, public services and its inhabitants had no educational opportunities. The Hotel Punta Islita’s Social Responsibility program introduced a comprehensive development model based on the training of staff and communities, the regeneration of the environment, the generation of economic linkages, and artistic and cultural development. After 15 years of continuous development of the Social Responsibility program, it was possible to transform the town of Islita and position the hotel worldwide.
RBA was born from the experience lived and tested in Punta Islita and the subsequent systematization of its development and sustainability model in other companies and destinations.
Since 2017, RBA has been an associated partner for the Central America region of TourCert: a tourism sustainability certifier, for destinations and companies, developed in Stuttgart, Germany. TourCert is a founding member of the Global Sustainable Tourism Council (GSTC), with its criteria catalogs officially recognized by this entity. Through this ally, we offer three products for companies and tourist destinations in the region: Company Certification, Destination Certification and Company Distinction TourCert Check.
The TourCert Community has more than 400 certified members globally. Beyond its nature of certifying and training in sustainability, it serves as a commercial platform for certified members, fostering responsible alliances and businesses.
In Costa Rica, we have certified 2 tourist destinations: Sarchí and Sarapiquí, and 45 companies have obtained the TourCert Check distinction. And we continue to look for new sustainable businesses and communities to strengthen this network.