To design and implement community participation and a development program in La Guácima, since the pre-development stage of the massive events center called Parque Viva.
Duration 2 years (2013 – 2014)
Area La Guácima (Alajuela)
Partners Grupo Nación
Multiple alliances were defined as their central axis, to generate shared value for both the company and the community.
The group “Guacimeños Unidos” was born in order to actively work on community development projects that would benefit the quality of life of the residents and visitors of La Guácima.
Training program in leadership, communication, teamwork and community empowerment issues, given by RBA.
Through dynamic committees, local leaders were able to promote local employment, the creation of micro and small businesses and the emergence of economic linkages under the concept of circular economy.