Eduardo Villafranca has built his career on the unshakable principles of Corporate Social Responsibility with special detail in the tourism sector. More than two decades ago
he opened the Hotel Punta Islita which eventually became the first ecological and socially responsible tourism project in Costa Rica and the first hotel in the region included in the list of the World’s Top 100 Hotels by Travel & Leisure and Condé Nast.
A few years later Mr. Villafranca launched a similar orientation project called El Silencio Lodge & Spa. This time he not only implements the same values that he used at the Punta Islita Hotel but he also improved this system. This is how the Pentapilar Model has created a comprehensive management system that considers the well-being of five key groups: staff customers and suppliers community strategic alliances and the environment.
After five years immersed in the Latin American corporate environment Karina has accumulated a unique vision of the regional entrepreneurial spirit in her time in areas as varied as Marketing Sales and Logistics. Thanks to his vast international academic experience you can easily access a global network of professionals allowing you to have a comprehensive perspective of the business ecosystem.
One of his earliest memories involves participating in operations related to a small eco-lodge that he led with his family in Guanacaste. Since then Karina began to develop a critical eye for business operations which was completed with her studies in Business Administration at the University of Costa Rica. Subsequently she attended the prestigious IE Business School in Madrid where he focused on social innovation and sustainability. He is a member of the Emzingo Group a network of professionals who share a vision towards responsible leadership.